H&M is part of the uniform on today's high street all over the UK. It is known for its stylish basics and very on trend but still low cost statement pieces. It has a unique place in the market which appeals to a very large target market. It provides everyone with on-trend fashion but on a realistic budget. It has grown over the years and has become accustomed to designer collaborations - Starting off with Comme des Garcons, progressing to Viktor & Rolf and Karl Lagerfield. But the up and coming collaboration is possibly the most exciting yet. H&M is collaborating with the legendary Versace.. SCREAM!
Donatella herself said in this month's edition of Vogue " I was free to give the pure spirit of Versace by choosing and updating the iconic pieces from the past right to the present day"
Images from Google
Fashion is all about happiness. It's fun. It's important. But it's not medicine. - Donatella Versace